Peshawar Zalmi, a powerhouse franchise in the Pakistan Super League (PSL), has announced TikTok sensation Jannat Mirza as its official social media ambassador for the league’s highly anticipated 10th season. The announcement, made via Zalmi’s official social media channels, underscores the franchise’s commitment to enhancing its digital presence and engaging with a younger audience.
Jannat Mirza, one of Pakistan’s most prominent social media influencers, boasts millions of followers across platforms like TikTok and Instagram. Known for her vibrant content and widespread appeal, Mirza is set to spearhead Peshawar Zalmi’s digital outreach and promotional campaigns throughout the PSL season. Her role will focus on creating engaging content, interacting with fans online, and amplifying the team’s brand across social media platforms.
“We are thrilled to welcome Jannat Mirza to the Zalmi family,” said a Peshawar Zalmi spokesperson. “Her massive following and dynamic online presence make her the perfect fit to connect with our fans, especially the younger generation, as we aim to make PSL Season 10 bigger and better.”
This strategic move comes as part of Zalmi’s efforts to strengthen fan engagement and expand its digital footprint. By tapping into Mirza’s influence, the franchise hopes to attract a broader audience and boost its popularity ahead of the tournament.
Earlier, Peshawar Zalmi also appointed acclaimed Pakistani actress Mahira Khan as its brand ambassador, further elevating the team’s star power. With Mirza and Khan on board, Zalmi is poised to dominate both on and off the field.
As PSL Season 10 approaches, fans eagerly await Mirza’s creative contributions to Zalmi’s digital campaigns, expecting a vibrant blend of cricket and entertainment. The collaboration signals a new era of fan engagement for one of PSL’s most celebrated franchises.
