Facebook’s latest monetisation policy overhaul has blindsided content creators and page owners, with many in Pakistan reporting sudden revenue losses over the past 48 hours. Today Pakistan News delves into this shake-up, which has stripped earnings from pages despite compliance with existing guidelines.
Numerous creators, even those using Facebook’s Rights Manager for original content, found their monetisation revoked without violation notices. Stream ads, reel ads, photo post earnings, and story monetisation—key income sources—vanished abruptly. “It’s chaos,” says Karachi-based digital marketer Ali Raza. “Pages with no strikes are demonetised overnight.”
Industry insiders point to a new content monetisation system rollout as the culprit, introducing stricter eligibility rules. A major change bars Pakistani bank accounts and tax details from monetisation setups. Instead, creators must now link financials from eligible countries like the United States, United Kingdom, United Arab Emirates, or India. Requirements include matching bank and tax details from one of these nations, with zero tolerance for discrepancies. “Mismatched or fake info risks permanent payout bans,” warns Raza, citing past cases where verification failures led to irreversible losses.
The shift has hit Pakistan hard, where local banking was once viable. Creators using third-party accounts or hasty setups face the harshest penalties—payouts stuck in verification limbo, then disabled. “Check every detail twice,” advises Lahore tech expert Sara Malik. “One error, and you’re out for good.”
Facebook’s move aims to streamline revenue systems, but it’s left many scrambling. Adapting means aligning with these stringent rules, a tough pivot for Pakistan’s 3 million-plus creators (per 2024 estimates). “It’s a compliance maze now,” Malik adds. For those affected, regaining earnings hinges on mastering the updated framework.
