In a seismic shift for the fashion world, Jonathan Anderson has been named the new creative director of Dior Men, a move announced by LVMH chairman Bernard Arnault during the conglomerate’s annual shareholders meeting on April 17, 2025. The appointment marks a bold new chapter for both Anderson and the iconic French maison.
Anderson, widely celebrated for his transformative 11-year tenure at Loewe, steps into the role vacated by Kim Jones, who departed Dior in January after seven years. The Northern Irish designer is set to make his Dior Men debut at Paris Fashion Week Men’s on June 27, 2025, an event already generating feverish anticipation among industry insiders and fashion enthusiasts alike.
A Visionary’s Rise
Jonathan Anderson’s rise to Dior Men blends bold creativity, innovative reinvention, and a transformative vision for modern luxury fashion.A 2005 graduate of the London College of Fashion, he honed his craft as a visual merchandiser for Prada before launching his eponymous label, JW Anderson, in 2008. Initially focused on menswear, the brand quickly gained traction for its bold, gender-fluid aesthetic, earning a coveted spot on the London Fashion Week schedule by 2010 with backing from the British Fashion Council.
His ability to blend avant-garde innovation with commercial appeal caught the eye of LVMH, which acquired a minority stake in JW Anderson in 2013. That same year, Anderson was appointed creative director of Loewe, where he reimagined the Spanish heritage brand as a cultural powerhouse. His work at Loewe produced unforgettable moments, from boundary-pushing runway collections to high-profile collaborations with global stars, cementing his status as a generational talent.
A New Era for Dior Men
Anderson’s arrival at Dior Men signals a fresh direction for the house, known for its timeless elegance and global influence. His signature style—marked by playful experimentation, sculptural silhouettes, and a knack for cultural resonance—is expected to redefine Dior’s menswear identity. Industry observers are already buzzing about how Anderson’s eclectic vision will translate to Dior’s storied legacy.
“Jonathan has an extraordinary ability to connect with the zeitgeist while pushing creative boundaries,” said a Paris-based fashion analyst. “His debut collection will likely set the tone for a new era of Dior Men—one that’s both forward-thinking and deeply rooted in the house’s heritage.”
What’s Next?
While Anderson’s immediate focus is Dior Men, whispers abound that he could eventually take on a broader role within the house, potentially influencing womenswear, currently led by Maria Grazia Chiuri. For now, all eyes are on his June 2025 debut, which promises to be a defining moment in his career and a milestone for Dior.
As the fashion world braces for Anderson’s next move, one thing is certain: his appointment is a game-changer, poised to leave an indelible mark on one of luxury’s most prestigious houses.
