Pakistan is gearing up for its mango export season, starting May 25, 2025, with a target of exporting 125,000 tonnes of mangoes to earn $100 million in foreign exchange, as announced by the Pakistan Fruit and Vegetable Exporters Association (PFVA). This goal marks a 25,000-tonne increase from the previous season, reflecting optimism despite environmental challenges.
Production Challenges
Waheed Ahmed, PFVA Patron-in-Chief, noted that mango production faces significant risks due to climate change and water scarcity. Annual production typically stands at 1.8 million tonnes, with Punjab accounting for 70%, Sindh 29%, and Khyber-Pakhtunkhwa 1%. This year, a projected 20% decline could reduce output to around 1.4 million tonnes.
Expanding Global Reach
To meet the export target, Pakistan is focusing on both traditional and emerging markets. Alongside established buyers, the country is targeting Japan, the United States, South Korea, Australia, Turkey, and China. A new opportunity is emerging with South Africa, where quarantine inspections are expected to facilitate market access.
Addressing Broader Issues
Ahmed emphasized the need for proactive measures to counter climate-related challenges, including better water management, climate-resilient mango varieties, and modernization of agricultural practices. Rising export costs due to regional tensions also pose a challenge, but the PFVA is determined to strengthen Pakistan’s mango export industry.
